Synorox
Advertising That Moves With You
A multi-actor advertising platform connecting passengers, drivers, fleet operators, and advertisers through tablets installed in vehicles.
Turn idle vehicle screens into valuable media space
I noticed tablets in taxis and rideshares were either broken, showing outdated content, or simply turned off. Meanwhile, advertisers struggle to reach captive audiences in meaningful ways. Synorox bridges this gap—creating a win-win where drivers earn passive income, passengers see relevant content, and advertisers reach engaged audiences in specific locations.
In-Vehicle Advertising Is Broken
- ✕Tablets in vehicles are expensive and underutilized
- ✕No transparency—drivers don't know what they earn
- ✕Advertisers can't target by location or time
- ✕Manual campaign management doesn't scale
- ✕No unified platform for all stakeholders
Four-Actor Architecture
Driver Transparency
70% of every impression goes to the driver. They see their earnings in real-time, not at month-end.
Geo-Targeting
Campaigns only show when the vehicle enters specific zones. Restaurant ad near the restaurant, not across town.
Self-Service Advertising
Advertisers create, target, and track campaigns themselves. No middlemen, no delays.
Automatic Billing
Impressions are tracked and charged automatically. Budget depletes in real-time, no surprises.
“A fair, transparent ecosystem where everyone benefits from in-vehicle media”
Drivers deserve transparent earnings for their screens
Passengers deserve relevant, non-intrusive content
Advertisers deserve measurable, geo-targeted reach
Technology should automate the boring stuff
Cuatro Actores, Una Plataforma
Cada stakeholder tiene su propia experiencia dedicada. La separación estricta mantiene cada interfaz enfocada.
Player (Passengers)
Tablet kiosk in vehicle
Displays geo-targeted campaigns with QR codes for engagement
Turn wait time into discovery—local restaurants, events, services
Driver
Mobile dashboard
Real-time earnings tracking, tablet health monitoring, trip history
Transparency builds trust—drivers see exactly what they earn and why
Admin (Fleet Operators)
Desktop control panel
Campaign approvals, fleet management, analytics, pricing control
Full operational control without touching individual tablets
Advertiser
Self-service platform
4-step campaign wizard, budget management, real-time analytics
Launch a campaign in minutes, not days—no sales calls needed
Características Clave
Cada característica tiene un propósito. Nada de complejidad por complejidad.
Geo-Fencing
Campaigns trigger only when vehicles enter defined zones
Show restaurant ads near the restaurant, not across the city
Time-Slot Scheduling
Campaigns run during specific hours and days
Lunch specials show at lunch, not at midnight
Automatic Billing
Each impression deducts from budget in real-time
No manual invoicing, no payment disputes
70/30 Revenue Share
Drivers get 70% of every impression and QR scan
Fair compensation keeps drivers engaged and screens on
Campaign Versioning
Published campaigns create immutable versions
Advertisers can update without losing historical data
Content Approval
Admin reviews and approves campaigns before they go live
Quality control prevents inappropriate content on public screens
How Synorox Makes Money
Advertisers deposit into a wallet. Each impression or scan deducts from their balance. Simple, transparent, automatic.
| Métrica | Tarifa | Conductor Recibe | Plataforma Recibe |
|---|---|---|---|
| Impression | €0.01 | €0.007 (70%) | €0.003 (30%) |
| QR Scan | €0.20 | €0.14 (70%) | €0.06 (30%) |
Strict Actor Separation
Each actor has isolated routes, components, and API routers. Shared code only through /shared or tRPC. This prevents feature creep and keeps each experience focused.
Progreso del Desarrollo
¿Qué tan cerca estamos de producción?
Stack Tecnológico
Moderno, type-safe, listo para producción.
frontend
backend
database
infrastructure
maps
video
Próximos Pasos
El camino hacia producción.
Preguntas Frecuentes
Why build this as a side project?
It's a completely different market from nautical tech. Building it taught me new patterns: multi-actor systems, real-time billing, and geo-targeting at scale.
Is this deployed anywhere?
Currently in development with a staging environment on Railway. The full stack is production-ready, pending final integrations (payments, email, offline mode).
What makes this different from existing solutions?
Most in-vehicle ad platforms are opaque and centralized. Synorox gives drivers real-time visibility into earnings and gives advertisers self-service control over campaigns.
Will you commercialize this?
Potentially. The architecture supports white-labeling for fleet operators. For now, it's a learning project that demonstrates complex multi-actor system design.